The Cognitive Campaign: Strategic and Intelligence Perspectives

Curator note

The importance of the cognitive campaign is recognized more and more
in the State of Israel. However, steps taken so far display a lack of
consistency and systematic activity, and range from improvisation
stemming from necessity to ad hoc planning in individual cases. In a
reality where the decisive importance of the issue is proven time and
time again, there should be a national public diplomacy and cognition
directorate within the Prime Minister’s Office that would operate under
the direction of the Prime Minister and coordinate all public diplomacy
and cognitive war efforts. In this way, the cognitive campaign, like any
other campaign, would be conducted in a coherent manner based on the
policy dictated and approved by the political leadership, and include
every public servant and soldier. Institutionalizing the governmental
effort would also enable individual volunteers or organizations in
Israel and abroad to receive reliable information and messages, and in
turn contribute to the national cognitive effort.